UX Strategy, Visual Direction, UI Design


Sketch, Illustrator

MIMIMOJI is an emoji app that allows users to quickly and easily create personalized emoji. The potential users are those who has a strong desire to be unique and emojis help them to be more expressive, helping them find the perfect emoji for every situation. 

I started this project from branding point. My visual concept is mostly based on app's unique future feature - masks with different geometrical shapes. This is an app with many personalized features, such as custom keyboard, various shapes of masks for cropping users' own pictures,  which leads to my goal as to send users a playful mood from the branding as well as the app's visual design. 

# UI/UX  |  Branding