Hertz Equipment Rental Company (HERC) a premier, full-service equipment rental firm,  recognized the strategic importance of digital transformation in order to improve its customer experience.  As part of its spin-off from HERTZ Auto Corporation, it used the opportunity to embark on the first phase of its digital transformation strategy in the form of a mobile app. After market research and competitors analysis, we began our project kick-off by building out the project vision, critical goals and risks to avoid. 

Project Vision:

To create a quality, forward-thinking customer ecosystem via a exceptional experience that “out-thinks” current industry standards through active collaboration and partnerships simple, attractive and useful features. 

# UI/UX  #Product Design


UX Strategy, Moodboard, UI Design


Sketch, Photoshop, InVision


Client: Herc Rentals  |  Agency: Worry Free Labs