formration z


Art Direction, UI Design, Style Guide, Illustration


Illustrator, Sketch, After Effect

Formation Z is a Shanghai based start up company devotes to build a efficient fitness system in use of sensor technique and informatization of management. I partnered with their team on strategy, user experience design, visual design and art direction for its new public facing app used in future chain gyms. There is no limitation in the process of concepting ideas, in which I appreciate that having a client with an open mind is invigorating.